Substantial Retail Price Reduction of 16 % on all LIBIDUS Capsules 

All regular users and prospective LIBIDUS clients will be happy to hear that effective 02 May 2004, LIBIDUS capsules will be available at a new retail pricing of R 46,50 each. The new structure represents a 16 % reduction in the list price, down from a previous price of R 55,25 each.

This has been made possible through a combination of:

• A reduction in the cost price of raw materials in Malaysia through greater economies of scale and a change in supplier base
  
• And a strengthening of the Rand against the Dollar

Paul Theo, CEO of the manufacturers Bio Gulf, said "Our worldwide sales of LIBIDUS are increasing steadily which has allowed us to negotiate greater price breaks with suppliers of our major raw materials. This means that countries like South Africa, which are at a marginal  disadvantage against the Dollar, will be able to offers better prices on LIBIDUS"

 He goes further to say "Our penetration into South Africa via our local representatives Earth Source Marketing is progressing well, with the second phase of the distribution into pharmacies likely to happen by end of second quarter 2004. This price reduction will go a long way to ensuring that LIBIDUS will be more readily available to men who already have, or are still wanting to make the powerful effects of LIBIDUS a regular part of their sexual experiences. - May 2004